For many years we recognised that garages
were no longer interested in keeping a customer for life - unless of
course they were prepared to pay a huge premium. Many people found that
car dealers were simply not transparent enough and felt that the experience
of purchasing a car was not satisfactory, particularly considering the
amount of money being spent. Somehow the stereotype of the car salesmen
always prevailed.
Also work-life balance was often and indeed continues to be skewed in
favour of the office. People simply do not have the time to familiarize
themselves with the used car market in order that they know, to a satisfactory
extent, that they were and are making the right purchasing decision.
For us, this presented a fantastic opportunity and burchamcarsourcing.com
was launched. Ever since 2001 our passion for cars, an absolute appreciation
of quality customer service and the sheer determination to make a difference
has ensured our customers keep coming back time after time.
We are interested in keeping a customer for life. |